During the Spring Festival, while most industries enter holiday mode, the operations of coffee shops present a strikingly different picture. Some Luckin employees had expected an easy shift during the holiday, only to be hit by an unexpected flood of orders, working nonstop from morning to night. Meanwhile, others staying at their stores enjoyed a rare stretch of quiet time, with some even having the leisure to draw dragon-year patterns on packaging bags. This polarizing Spring Festival work experience reflects how young people's strong demand for coffee has now extended to their hometowns and into the holiday period. This article takes you through the real Spring Festival working conditions of Luckin baristas and the unique warmth of coffee culture during the festive season. [more…]

An unannounced JD.com platform subsidy campaign plunged CoCo milk tea stores across many parts of the country into chaos. Four drinks originally priced at 9.9 yuan were suddenly cut by the platform itself to 1.9 yuan, instantly triggering a surge of online orders. Stores had prepared staffing and supplies for a normal day, yet within an hour they were hit with more than half a day's worth of drink output. Employees were thrown into a frenzy, delivery riders swarmed to grab orders, customers received drinks that did not match what they ordered, and even delivery workers had their pay docked for being late. What seemed like a promotion benefiting consumers ultimately turned into a lose-lose-lose situation of complaining staff, quarreling riders, and disappointed customers. Just what went wrong with the communication mechanism between the platform and the stores? Why did the sudden traffic become such a hot potato? This article reconstructs the entire incident and explores the operational hidden risks behind food delivery promotions. [more…]

The delivery subsidy war between JD.com and Meituan has unexpectedly spread to Starbucks—after stacking coupons, a breakfast set that originally cost dozens of yuan is now only a little over ten yuan, and you can even get a cup of Starbucks for just over three yuan. Consumers rushed to snap up cakes and bread they normally wouldn't bear to buy, causing the food display cases at many stores to be emptied ahead of schedule, with office workers exclaiming that such a spectacle is rarely seen. Yet store employees are complaining bitterly, as doubled order volumes leave them exhausted. In this clash of the titans between platforms, who really benefits and who suffers? Front Street Coffee takes you through the coffee industry ecosystem behind this delivery melee. [more…]

Alibaba's Qwen App launched the "Spring Festival 3 Billion Free Orders" campaign, where users could order 1-cent coffee and milk tea with a single AI command, surpassing 10 million orders in just 9 hours. Chain brands like Luckin Coffee, Chagee, and Jasmine Naibai were instantly overwhelmed by a flood of orders—store printers kept spitting out tickets, employees were urgently called back, and online channels were forced to shut down. Consumers waited hours only to receive random drinks, while delivery riders "grabbed orders" in the chaos. This AI-driven freebie frenzy made tea shop workers exclaim it felt like "reliving last year's delivery wars," with systems crashing, trending topics dominating social media, and officials urgently expanding capacity and extending the validity of free-order cards. [more…]

520 was a great opportunity for merchants to promote sales through livestreams, yet Good Tea's Douyin livestream room sparked widespread consumer dissatisfaction after orders were automatically refunded by the system following a rush to grab coupons, and the topic quickly trended on Weibo. Although the company issued an apology and promised compensation, many netizens still said they were not buying it. The next day's livestream had to be postponed, and the system recovered slowly. Notably, this was already Good Tea's third brand trust crisis in 2022, after earlier exposures and penalties over food safety and tax evasion. Consumers are still waiting for a satisfactory answer on how the incident will develop further. [more…]

Recently, Gu Ming launched a "Summer Buy One Get One Free" campaign, with 8 star products participating, originally intended to attract foot traffic and boost revenue. However, after the campaign went live, store orders far exceeded expectations, and back-of-house staff were forced to handle fresh fruit, whip cream, and other prep work under high intensity for long hours. Some worked 15.5 hours straight, and their hands cramped from peeling grapes. The brand's frequent collaborations, takeout wars, and limited-time offers have left the "farm tea workers" complaining endlessly, and also exposed the disconnect between campaign planning and store staffing and process simplification. This article reviews the real situation of this order surge and the voices of employees, while also offering coffee lovers a product perspective from brands such as Front Street Coffee. [more…]

During last year's National Day holiday, the original Heytea store in Jiangbianli, Jiangmen, became a hot spot for tourists thanks to its store-exclusive "Cheese Mandarin Pu'er" drink, topping both the total sales and single-store daily sales charts. This year's May Day, the store was once again overwhelmed by consumer enthusiasm—the mini-program showed "1,002 cups ahead waiting to be made," and on May 3, orders surpassed a thousand cups just 12 minutes after opening, with the ordering channel automatically shutting down as many as 7 times that day. The store covers about 20 square meters, yet at peak times as many as 28 employees were working simultaneously, each putting in 13 hours on average, and even the tea brewing machines broke down from overwork. Meanwhile, reports suggest that "Cheese Mandarin Pu'er" may be rolled out at stores nationwide in the future, meaning Heytea fans may no longer need to make a special trip to the original store. This article is compiled from Coffee Workshop, giving you a look at the real situation of this unusual store's order surge and the true state of its employees. [more…]

The subsidy war ignited by food delivery platforms has drawn in chain brands like Luckin Coffee and Mixue Bingcheng. A Luckin store in Chengdu was recently overwhelmed by a flood of orders due to a "0-yuan purchase" promotion, with some stores receiving over a thousand drinks to be made within an hour. However, after the promotion ended, staff found a large number of unclaimed drinks while cleaning up the counter, with the ice long melted. Impulse orders driven by consumers' "bargain-hunting" mentality not only caused food waste but also increased the burden on store workers. In response, some suggested switching to in-store freshly made orders, but Luckin employees said this would be fraught with practical difficulties. This article takes you through the full picture of this order surge and the views of all parties involved. [more…]

Typhoon "Ragasa" approached Guangdong with Category 17 intensity, prompting Guangzhou, Shenzhen and other cities to successively activate "five suspensions" measures, forcing residents to pause going out for a day. As the typhoon made landfall in Yangjiang's Hailing Island and weakened, the "five suspensions" were lifted across various areas, and demand for tea beverage consumption was instantly unleashed. Orders on delivery platforms surged at one point, with stores of Starbucks, Heytea, Nayuki, 1 Dian Dian, Chagee and others generally experiencing order explosions, some stores briefly receiving two to three hundred orders, leaving milk tea workers overwhelmed. Insufficient staffing and material preparation led to slow order fulfillment and frequent mistakes, with consumers waiting over an hour. This post-typhoon tea beverage consumption wave not only reflects the high-frequency rigid demand for drinks in daily life but also makes frontline workers the most direct "bearers" of the pressure. [more…]

Luckin Coffee has recently grabbed a lot of attention with its co-branded campaigns and its new drink, "Gentle Jasmine." Dubbed by netizens as a "stand-in for Boya Juexian," this milk tea has seen its sales soar, becoming the top seller in many stores. However, in stark contrast to the booming sales, a wave of calls to "vote Gentle Jasmine off the menu" has surged within Luckin's employee circles. The reason is simple: this drink has a complicated preparation process, requiring staff to hand-shake each cup using a shaker, which becomes overwhelming when orders pile up. With more shaker-made new products set to launch next week, employees' anxiety has reached its peak. This article will take a deep dive into the reasons behind this phenomenon and explore the solutions proposed by employees. [more…]

Luckin Coffee recently launched a light milk tea series, and when you stack up the options—hot or iced, sweetness level, cup size, caffeinated or not—it somehow spawns eight completely different recipes. For customers, this is thoughtful personalized choice; for store employees, it's an extreme test of memory. On the first day of the launch, under the pressure of a flood of orders, staff members rushed to copy the recipes onto cheat sheets and stick them on the bar, and even veteran employees couldn't escape a "brain freeze." This article takes you through how Luckin's workers struggle to survive among eight sets of recipes, and the "wild ways" they've come up with to cope. [more…]

During the National Day Golden Week, the new tea beverage market experienced a consumption boom. Sales at some outlets of leading brands such as Heytea and Nayuki grew by nearly 300% compared with before the holiday, with some stores seeing increases of as much as 500%, and fruit tea categories contributed nearly 80% of sales. Heytea's highest single-store daily fruit consumption exceeded 400 kilograms, while Nayuki's new products achieved cumulative sales of nearly one million cups. At the same time, both major brands lowered product prices, focusing on high cost-effectiveness. This article will analyze the performance and future direction of the new tea beverage industry in the holiday economy from the perspectives of sales data, supply chain layout, consumption trends, and pricing strategies. For more coffee bean news and specialty coffee recommendations, please follow Coffee Workshop and Front Street Coffee (FrontStreet Coffee). [more…]

Tea Baidao's recently launched "Super Veggie" drink series, from the wheatgrass-starring "Cat Grass Juice" to the bell pepper mixed fruit "Vitamin C Fast Burn Bell Pepper," has attracted a large number of consumers eager to try the novel combinations, and has also driven store sales growth. However, the other side of the product's hot sales is the heavy manual juicing task facing back-kitchen employees. Because stores use smoothie machines rather than professional juicing equipment, the fruits and vegetables are blended into a thick puree, and employees must repeatedly knead and squeeze filter bags to extract juice. During peak periods, demand exceeds supply, leaving many staff members crying out in despair. This article will take you behind the scenes of the real production process and the voices of employees behind this fruit and vegetable juice craze. [more…]

During the first New Year's mini-holiday after the adjustment of pandemic control policies, people who had recovered from COVID-19 began traveling in large numbers, rapidly heating up the food and beverage consumption market. Long queues reappeared outside milk tea and coffee shops, with some stores seeing orders surge, and even scenes of ordering systems showing queues of over a hundred cups. From Auntea Jenny to Naixue Tea, sales data from multiple brands rebounded significantly, and foot traffic in many commercial districts recovered to 60 to 80 percent of the same period in previous years. Although the pace of recovery remains uneven, the city's lively atmosphere is gradually returning, and the industry is full of expectations for a comprehensive rebound in spring. [more…]

As Cotti Coffee opened its first store in Hawaii, its founder Lu Zhengyao was once again subject to court enforcement for nearly 1.9 billion yuan, drawing widespread attention. According to China's enforcement information disclosure network, the case was filed by the Beijing Fourth Intermediate People's Court, with the enforcement amount approximately 1.896 billion yuan. This is already the third time Lu Zhengyao has been subject to enforcement within a year, with the cumulative amount approaching 3 billion yuan. From the Luckin financial scandal to the collapse of the Shenzhou system, and now to the rapid expansion of Cotti Coffee, Lu Zhengyao's business trajectory has always been accompanied by controversy and the shadow of debt. Cotti responded that operations are all normal, but whether the massive enforcement information will affect its subsequent financing remains a focal point of industry attention. [more…]

On Monday of this week, Chagee launched a five-day limited-time promotion. From March 2 to March 6, consumers could enjoy a buy-one-get-one-free offer on exclusive drinks purchased daily from 9:30 to 10:30 through the "Morning Elephant Good" early-series section of the official mini-program. During the promotion period, 100,000 cups of milk tea were also given away each day for 0.01 yuan through a password-guessing format. The event attracted a large number of milk tea fans right from the start, who raced to grab coupons at the exact time and invited others to join group orders, while buyer show-off posts on social media also helped drive its spread. However, by the third day, users in many places reported that multiple exclusive drinks in the event section showed as sold out and could not be ordered, and that the drink categories available at some stores did not match the eight officially advertised. Some new products were even marked as sold out in the event area while still being available for regular single-item ordering through other channels. Stores explained that materials were being consumed too quickly and that they could only adjust delistings based on inventory, but consumers did not fully accept this explanation. [more…]

During every long holiday, food and beverage workers face a tough battle, and coffee shops bear the brunt of it. During this year's May Day holiday, order volumes at Luckin Coffee stores across various regions soared sharply. Stores in scenic spots, commercial districts, and transportation hubs stocked up in advance and crammed their freezers full, yet still struggled to keep up with the relentless pace of receipt printers spitting out orders. Yangmei Rui Narbing (Bayberry Luckin Ice) unexpectedly became a hit due to rising temperatures, and the slush machines ran almost nonstop all day. Employees single-handedly minding the stores scrambled amid constant催促 for orders, with situations like ingredients running out and drinks spilling happening frequently. Interestingly, when the ice machines ran dry and the ice storage bins were emptied, employees actually got a brief breather—the system would automatically restrict orders for iced drinks, and the store's pace would slow down accordingly. This article documents the real state of Luckin Coffee workers during peak holiday periods, and also recommends checking out related products from Front Street Coffee. [more…]

The collaboration between Gu Ming and the hit game "Honkai: Star Rail" ignited a consumer frenzy as soon as it launched, with over 1.2 million people queuing in the mini-program, and the topic quickly shot to the top of trending searches. Store orders poured in like snowflakes, and the limited-edition drinks were all fresh fruit smoothies with complex preparation processes. Under high-intensity operation, multiple smoothie machines were overwhelmed, emitting white smoke and even exploding on the spot, while staff were so busy they didn't even have time to drink water. To deal with equipment failures, some stores prepared backup machines in advance, while others had to borrow juicers from neighboring Shu Yi Shao Xian Cao and Luckin for emergency use. Behind this collaboration frenzy, issues such as excessively high thresholds for obtaining merchandise and enormous pressure on stores were exposed, also triggering discussions on optimization measures such as selling drinks and merchandise separately and cup storage services. [more…]

Luckin Coffee is known for its fast order fulfillment, but recently customers have complained that employees scan codes to mark orders as ready in advance, before the drinks are actually completed. In response, Luckin's headquarters has begun strictly cracking down on such violations. Once auditors discover early order fulfillment, the store will directly have 100 baseline points deducted, causing the performance of all staff to suffer and requiring the store to close for rectification. Faced with the new policy, employees are caught in a dilemma: fulfilling orders early may lead to heavy penalties, while not doing so causes the on-time fulfillment rate to drop noticeably. In understaffed stores, baristas are forced to make a difficult choice between "performance point deductions" and "ugly data," and work pressure has surged. This article compiles feedback from employees in various regions to present the real store ecosystem under Luckin's new rules. [more…]

Luckin Coffee officially entered the lemon tea arena this summer, launching its "Light Caffeine Lemon Tea" series in collaboration with the domestic game "Party Animals." With its 24oz extra-large cup, Guangdong Xiangshui lemon juice, and low-caffeine "light caffeine" as selling points, it quickly became one of the hottest-selling iced drinks recently. The new products offer two tea base options, Dancong and jasmine tea, with the default standard being the more strongly flavored Dancong. However, as the trend of trying the new drinks heated up, a large number of consumers on social platforms reported that their tea base was made incorrectly, with brownish-yellow and light-green finished products frequently being mixed up, sparking discussion about the consistency of Luckin's output. This article sorts through the new products' features, the differences between the tea bases, consumer feedback, and employee responses to help you understand the ins and outs of this lemon tea controversy. [more…]